For Extraordinary People and Their Exceptional Lives

At NorthRock X, we seamlessly deliver financial and lifestyle services uniquely tailored to your needs.

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TOGETHER
WE EXPAND WHAT'S POSSIBLE

We partner with you to reduce complexity, create clarity, and expand what's possible. We are driven by our passion to equip athletes, entertainers, entrepreneurs, and executives with the advice and services they need to live exceptional lives.

ATHLETES

Our advisors have extensive experience working with professional athletes. We'll help you navigate everything from your cashflow to investments and insurance to benefits—expanding what's possible together.

Executives

We understand that executives have unique financial needs and challenges. That's why we offer expert advice and bespoke services tailored specifically to meet your needs.

ENTERTAINERS

We know that your time is valuable, and your financial situation is complex, which is why we provide you with personalized attention to help you create a plan, manage your wealth, and reach your long-term goals.

ENTREPRENEURS

We work with a wide variety of entrepreneurs in a number of industries, so whether you are starting the next big restaurant or a small business, we'll surround you with a team tailored to meet your needs.

Our experience shapes us Our passions drive us

NorthRock X is a division of NorthRock Partners, a financial and lifestyle advice firm serving corporate executives, business owners, and high net worth individuals and families. NorthRock X is dedicated to serve a significant and growing community of athletes, executives, and entertainers. 

NORTHROCK PARTNERS

3900+

TOTAL CLIENTS

$11.2B

TOTAL ASSETS UNDER MANAGEMENT

90+

NORTHROCK X
CLIENTS

$600M

NORTHROCK X
ASSETS UNDER MANAGEMENT

Data represented as of 1.23.2026.

Welcome to your personal office®

Through a Personal Office approach, we surround you with a trusted team of advisors providing expert guidance, customized services, and bespoke lifestyle management. We bring your world into focus so you can focus on what’s next.

NorthRock X advice and services available to clients including private investments, career mapping, property management, private investments, lending and credit, and community engagement
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